10 Mame Kurogouchi

An “exhibition that reads” the story of the brand's 10th anniversary. MAME KUROGOUCHI, a fashion brand celebrating its 10th anniversary in 2020, has attracted many women, including celebrities, with its flexible and beautiful collections. This book presents the designer's self-selected 10 keywords to decipher MAME's journey to date, and visually presents sketches and inspirational notes that she has been writing for each of the collections she has presented since 2010. The book can be enjoyed both as a collection of works and as a concept book for enjoying the world of MAME KUROGOUCHI. The book will also feature contributions not only from designer Maiko Kurokouchi herself, but also from her close friend Mariko Asabuki and others.

About the cover design Respecting the brand's image, the cover is made of soft textured paper that reproduces the Japanese “Torinoko-gami” style. The back side of the cover is printed with all the looks from the 10-year collection, and the front side is designed to allow the reader to see through to the full extent of the Mame Kurogouchi brand history.

Maiko Kurogouchi Mame Kurogouchi is a designer born in Nagano Prefecture in 1985. After graduating from Bunka Fashion College, she joined Miyake Design Office founded by Issey Miyake. 2010, she established Kurogouchi Design Office and launched her own brand “Mame Kurogouchi”. 2014, she won the Mainichi Fashion Grand Prix Newcomer Award and Shiseido Encouragement Award. 2017, she won the Fashion Prize of Tokyo Prize in 2017.

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